When a potential art buyer is looking to procure artwork, especially for a commission, our data shows that 50% of the buying decision is based on the artists' previous artwork and 50% of the decision is based on the artists' background and "personal profile". Many times, an art buyer wants to know about the master behind the masterpiece.
As a result, an artist should never rely on their artwork alone - no matter how amazing - to seal the deal. Instead, use your portfolio to give your potential client or buyer an insight into you and leverage the profile as a means to help persuade the prospect into ordering from you.
If you are looking for a way to boost your online presence as an artist and receive commissions through your online art storefront, you can register on MadeMay to showcase your artwork, talk about yourself, list yourself as available to receive commissions online, and more. Plus - it's entirely free, with just a 5% fee on each successful transaction.
Need some ideas of what to say in your artist profile description?
Below are the 5 areas we recommend you cover.
1. Personal Background
Where are you from or where did you grow up? How long have you been an artist? What is interesting about you as a person? Special awards?
2. Why Do You Make This Type of Art?
Why are you drawn to this type of art (i.e. portraits)? How do you choose a theme? Giving a behind-the-scenes look into what drives your art is an excellent way to begin building an emotional connection with your audience.
3. What Does Your Artwork Represent?
Does your art represent something about you? Does it represent a message about the world? Does it focus on a piece of history or look to the future?Our tip: give just enough detail to keep readers interested and grasp your artwork better. Artist statements are intended to be an introduction. Like the old saying goes, always leave them wanting more.
4. What Inspires You?
What connection do you have to your art? What motivates you? Enthusiastically express why you create what you do and your audience will feel more enthusiastic about it too.
5. How Do You Make It?
Why do you use certain materials? What techniques do you use? Is there a connection between your process and your artwork’s message? Explaining what goes into a piece can help buyers grasp the significance and scope of your work.
The goal of your artist statement should be to widen the reach of your audience. And, laying down the law on exactly how to process your artwork simply defeats the point and might turn away customers.