How to increase visibility & exposure to get more art commissions

July 2, 2021

At MadeMay, we strive to provide 2 objectives for customers:

  1. Showcase relevant artisans/creators based on their request
  2. Display upfront pricing based on their request

On the first point - if a customer wants to commission an abstract painting, we do not want to show them portrait-only artists. Obviously, we want to showcase abstract artists.

On the second point - if a customer wants to commission a small, 2-subject pet portrait painting, then we want to display pricing for small, 2-subject pet portrait paintings. For example, there could be 10 artists that can fulfill a small, 2-subject pet portrait painting, so the platform displays those 10 artists with their individual pricing.

We use the request form to do this match-making.

Of course, all artisans on MadeMay are independent, with varying specialities and varying price points. Before we can match-make customer with artist, we first need to understand two things from artists:

  1. What kind of commissions you can fulfill
  2. What your pricing is for each of those scenarios

This is commonly referred to variable pricing, which we refer to as "scenarios". On MadeMay, this is submitted from your Dashboard.

Let's jump straight into an example. Suppose you have a customer that starts a request.

  • Selects "Art" category
  • Selects "Physical" form
  • Selects "Portrait" subject type
  • Selects "Large (24" x 36")" size
  • Selects "2" number of subjects

When this occurs, we display artists that indicated that they can provide:

  • Art
  • Physical
  • Portrait
  • Large
  • 2

It's a 1:1 match - perfect.

Not only do artists say, "Yes, I can do this", but they also indicate pricing for that specific scenario. Therefore, we can showcase that artist when this "scenario" occurs along with the pricing.

Pretty simple.

So, what does this mean for artists and how can you maximize your visibility & exposure on MadeMay?

According to our data, customers go through many different scenario combinations. As an artist, if you can provide many different combinations, then the more often you will appear on the results "Matched Artists" page.

As you can imagine, there are many different scenarios and setting it all up can take some time. Common example for Physical Artwork:

  1. portrait (people), small, 1 subject
  2. portrait (people), small, 2 subjects
  3. portrait (people), small, 3 subjects
  4. portrait (people), small, 4 subjects
  5. portrait (people), medium, 1 subjects
  6. portrait (people), medium, 2 subjects
  7. portrait (people), medium, 3 subjects
  8. portrait (people), medium, 4 subjects
  9. portrait (people), large, 1 subjects
  10. portrait (people), large, 2 subjects
  11. portrait (people), large, 3 subjects
  12. portrait (people), large, 4 subjects
  13. portrait (people), extra large, 1 subjects
  14. portrait (people), extra large, 2 subjects
  15. portrait (people), extra large, 3 subjects
  16. portrait (people), extra large, 4 subjects

For physical portraits, you can see there are 16 different scenarios.

If you also do pet portraits, then it's doubled to 32 total scenarios.

Other categories, such as landscapes, are a bit more simplified because the number of subjects it not required, just the size.

Example of 2 scenarios

Ultimately, you will need to add these scenarios to indicate which categories you can provide.

Will it take some time to get it set up & completed? Yes.

Is it worth it? Yes.

Mathematically, the more different scenarios you appear in, you boost your visibility & exposure, thus the higher chance you have of getting commissioned.

A few notes:

  • You can select as many scenarios as possible within a single umbrella category (i.e. art). However, you cannot select scenarios outside of your main category. For example, if you registered as an embroiderer (new category), you cannot select scenarios in sculptures (new category).
  • Be sure to only opt into scenarios that you have past experience in fulfilling. Selecting yourself into categories that you do not specialize in will get you flagged (i.e. if you have never done abstracts, do not opt-into abstracts).
  • Coming Soon - the ability to tag images based on subject types. For example, only your #petportrait images will be shown when a customer requests a pet portrait, versus only your #landscape images being shown when a customer requests a landscape. The reason for this is to give customers a greater sense into expectations - we do not want to be showing customers landscapes if they're requesting pet portraits.

Articles written by MadeMay's staff and community of over 500+  expert artists and creators.
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