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At MadeMay, we have 3 objectives for customers:
On the first point - if a customer wants to commission an abstract painting, we do not want to show them portrait-only artists. Obviously, we want to showcase abstract artists.
On the second point - if a customer wants to commission a landscape painting, we want to provide images of artists' landscapes images in order to give the customer a sense of what they can expect if they place an order. For example, the results page should not be flooded with non-landscape art.
On the third point - if a customer wants to commission a small, 2-subject pet portrait painting, then we want to display pricing just for that - a small, 2-subject pet portrait painting. For example, there could be 10 artists that can fulfill that small, 2-subject pet portrait painting, so the platform displays those 10 artists with their individual pricing.
We use the request form to do this match-making between client and artist.
Of course, all artists on MadeMay are independent, with varying specialities and varying price points. Before we can match-make customer with artist, we first need to understand 3 things:
This is commonly referred to variable pricing, which we refer to as "scenarios". On MadeMay, this is completed from your Dashboard.
Let's jump straight into an example. Suppose a customer starts a request:
When this occurs, we display artists that indicated that they can provide:
It's a 1:1 match - perfect.
Not only do artists say, "Yes, I can do this scenario", but they also indicate pricing for that specific scenario. Therefore, we can showcase that artist when this "scenario" occurs along with the pricing. Using the same example, the pricing for the scenario (Art/Physical/Portrait/Large/2) is be $400.
So, what does this mean for artists and how can you maximize your visibility & exposure on MadeMay?
According to our data, customers go through many different scenario combinations. As an artist, if you can provide many different combinations, then the more often you will appear on the results "Matched Artists" page.
As you can imagine, there are many different scenarios and setting it all up can take some time. Common example for Physical Artwork:
For physical portrait (people), you can see there are 16 different scenarios.
If you also do pet portraits, then it's doubled to 32 total scenarios.
Other categories, such as landscapes, are a bit more simplified because the number of subjects it not required, just the size.
To add new categories, click "Add Category" in your dashboard. With each scenario you add, it will appear as shown below.
Ultimately, you will need to add these scenarios to indicate which categories you can provide.
Will it take some time to get it set up & completed? Yes.
Is it worth it? Yes.
Mathematically, the more different scenarios you appear in, you boost your visibility & exposure, thus the higher chance you have of getting commissioned.
To further improve the customer experience, we added image tagging. Image tagging tells the platform what an image subject is.
Why do we need this? In short, if a customer starts a request for a custom pet portrait, we only want to display images for pet portraits. In other words, it makes no sense if a pet portrait request is filled with abstract art.
With each image you upload to your profile, it is necessary to tag the image.
Note: if you do not see these settings, try refreshing the page.
The options you see for tagged images will only be those scenarios you opted into.
For instance, if you did not opt into "Landscapes", then the landscape tag will not be available.
As a reminder, to opt into a new subject type, head over to "Provider Categories" in the account settings to add a new category.